One direction
Priorities, positioning and a plan the whole organisation can follow.
Established
A known brand. One clear direction.
Brands, groups and networks with many teams, sites or locations. Paxton Studio gets everyone behind one clear direction, then moves fast on what matters: tracking, acquisition, content and the brand itself.
Marina replies personally. No sales team, no obligation.
Trusted by teams at Okta, Deel, Kaseya, Valtech Health, Audio Pour Tous and Nowa. Most clients stay for years.
01What established brands need
What gets harder as a brand grows?
More teams, more agencies, more locations, more tools. Each one does good work, and the whole drifts. The job is to set one line, make it measurable, and keep every part moving on it.
Measurement at scale
Every lead tracked to its channel and location, so budget follows results.
SEOAI visibilityPaid
Network-wide↗
Acquisition and visibility
SEO, AI visibility and paid campaigns run as one system, network-wide.
Brand
Sub-brandsOffersNaming
Brand and architecture
Sub-brands, offers and naming organised so customers understand them.
02Speed
How do you move fast in a large organisation?
One person makes the calls and stays the single point of contact for every team and agency. Decisions don't wait for the next committee, and each one ships with a number to watch.
03The work
Missions for teams at global software companies, often alongside their agencies.
FAQ
Questions, straight answers.
We start with what each team, location or agency is already doing, set one set of priorities, and give everyone the same numbers to watch. Then we keep it moving week by week.
Yes. Audio Pour Tous is a network of 44 hearing care centres: we track every lead to its centre and channel, and run SEO and paid acquisition across the network.
Yes. We set the line and keep every agency and team on it. Most large clients keep their partners and use us to steer.
It depends on what you need. Most clients commit to a set number of hours each month, and the hourly rate goes down as the volume goes up. Extra hours are billed at a rate agreed upfront. A fixed monthly fee is also possible. Engagements usually start at 10 hours a month, and you get a written proposal with the numbers before anything starts.
Marina sets the strategy and leads the work herself. When execution needs specialist hands, she brings in people she has worked with and vouches for. You keep one point of contact and one line.
We take on a small number of clients, on purpose, so each one gets real bandwidth and fast replies.
Nothing is locked: files, accounts, code and data are yours from day one. The scope adjusts as your priorities move, as set in the contract.
Let's talk
Steeringa known brand?
Tell us where the line breaks. We'll tell you honestly if we can help.
Marina replies personally. No sales team, no obligation.
