Paxton Studio works as your fractional CMO. Marina Comisi joins your team part-time, sets the marketing direction, then builds what it calls for: positioning, website, tracking, campaigns and content.
Marina replies personally. No sales team, no obligation.
Trusted by teams at Okta, Deel, Kaseya, Valtech Health, Audio Pour Tous and Nowa. Most clients stay for years.
Your single point of contact
Part-time, monthly
Positioning
Campaigns
01The role
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your company part-time, usually on a monthly basis, instead of a full-time hire. They set the marketing strategy, lead the work and answer to the founders or the CEO.
At Paxton Studio, the same person also carries the strategy into the work. Marina sets the direction, then builds what it calls for, or brings in specialists she vouches for. You get one line from the first decision to the last detail, and one person to talk to.
02The moment
When does a company need a fractional CMO?
Usually when marketing matters too much to run on the side, and a full-time CMO would come too early or take too long to hire.
LaunchWeek 1
Position
Message
First channel
Live
You’re launching
A new product, offer or market, and nobody to set the position, the message and the first channel to test.
GrowthThis month
FunnelChannelsData
Traction, no structure
Growth is there, but the funnel, the channels and the data don’t hold together yet.
Agency →Freelancer →In-house team →
Too many hands, no line
An agency, a freelancer and an in-house team, all busy, pulling in different directions.
CMOHiring
Strategy
Tracking
Funnel
Before a full-time CMO
You want the strategy and the system in place first, so a future hire walks into something that works.
03The scope
What does a fractional CMO do here?
Strategy and execution, in one hand. Take all of it, or only the part you need.
Marina Comisi founded Paxton Studio after 8+ years across strategy, PR and growth. She works across the whole marketing loop, from the first insight to the number that moves. She runs every engagement herself and stays your single point of contact. Based between Europe and the Americas, on New York time.
FAQ
Fractional CMO questions, straight answers.
Most of our engagements run from one to five years. The first months move fastest, then it’s steady progress, week after week.
There are no set days or hours to book. Marina works remotely and mostly async, handles priorities as they land, and replies fast. The rhythm adjusts to what the work needs that week.
A service agreement with Paxton Studio, billed monthly. No employment contract, no recruitment fees, and the scope can grow or shrink as priorities move.
Both. Marina sets the strategy and builds what it calls for: website, tracking, campaigns, CRM and content. When execution needs more hands, she brings in specialists she vouches for.
Yes. We join your tools, your rituals and your partners, and keep everyone on the same line.
Mostly healthcare, B2B SaaS and fintech, and also HR tech, legal tech, real estate and retail. The method stays the same. We learn the rest fast.
It depends on what you need. Most clients commit to a set number of hours each month, and the hourly rate goes down as the volume goes up. Extra hours are billed at a rate agreed upfront. A fixed monthly fee is also possible. Engagements usually start at 10 hours a month, and you get a written proposal with the numbers before anything starts.
Marina sets the strategy and leads the work herself. When execution needs specialist hands, she brings in people she has worked with and vouches for. You keep one point of contact and one line.
We take on a small number of clients, on purpose, so each one gets real bandwidth and fast replies.
Nothing is locked: files, accounts, code and data are yours from day one. The scope adjusts as your priorities move, as set in the contract.
Let's talk
Looking fora fractional CMO?
Tell us where you are and what's stuck. We'll tell you honestly if we can help.
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