All workCase 05 / 05
Nowadesk
Every file ready before day one.
- Sector
- Health tech · Fertility clinics
- Stage
- Launching
- What we did
- StrategyBrandWeb & productContent
nowadesk.com
01The client
Nowa Desk is the coordination desk Nowa sells to fertility clinics. It prepares every new patient’s file before the first consultation, and the team keeps the decisions.
02What we did
Strategy
Positioning & messagingGo-to-market
Brand
NamingBrand identity and logoBrand directionIdentity & symbolBrand platform & tone of voiceBrand patternsImagery directionMotion system
Web & product
Design systemB2B landing pageUX & UI designPatient app & white labelMockups & prototypes
Content
Copywriting
Before day onePartner karyotypeNeeded before Thursday · reminder sent
03Design system
Prepared patients. Clear follow-up.
Night 900#22204D
Violet 600#6A48F0
Violet 500#7B5CFA
Periwinkle 300#9DA3F6
Sky 400#74A9F7
Lavender 100#E9EBFC
Frost 50#F7F8FD
Typefaces
Aa
*Instrument Serif* · Manrope
Serif for the brand, with one italic accent. Manrope for every screen.
Security & trustYour patients stay yours.So does their data. Hosted in the EU.
Tell us where you're stuck.
We'll tell you honestly if we can help.
Marina replies personally. No sales team, no obligation.
