All workCase 01 / 05
Miloop
Email, meetings and follow-ups, in one calm workspace.
- Sector
- Software · AI-assisted email for professionals
- Stage
- Growing
- What we did
- StrategyBrandWeb & productContentData
miloop · homepage
01The client
Miloop is a desktop email client with AI assistance. It helps professionals see what deserves their attention, find the context of a conversation and prepare the next useful step, while they stay in charge of every reply.
02What we did
Strategy
Positioning & messagingGo-to-market
Brand
NamingBrand identity and logoBrand directionIdentity & symbolBrand platform & tone of voiceBrand patternsImagery directionMotion system
Web & product
Design systemWebsiteLanding pagesUX & UI designProduct & app UXPatient experienceAI suggestion layerMockups & prototypes
Content
CopywritingSocial media
Data
Tracking setup
03On mobile
03Design system
Pastel pillars, black type. One yellow, used with care.
Miloop yellow#EEF773
On yellow#102B03
Paper#FEFDFB
Sand#F4F3F0
Inbox blue#D7EBFE
Replies orange#FCC9AB
Meetings pink#F8B9E4
AI layer#E9E4FF
Typeface
Aa
Figtree · 400 and 500
One sans for everything, in fine weights. No serif, no italic. Space Mono for small labels.
Inbox · 4 need youAI draft · suggested
Tell us where you're stuck.
We'll tell you honestly if we can help.
Marina replies personally. No sales team, no obligation.
