All workCase 02 / 05
Orion
Practice software, in one connected flow.
- Sector
- Healthcare · Software for US medical practices
- Stage
- Growing
- What we did
- StrategyBrandWeb & productContentAcquisition
orion · homepage
01The client
Orion is cloud software for medical practices in the United States. Clinical records, scheduling, billing and patient communication, kept in one connected flow so the team spends less time switching tools.
02What we did
Strategy
Marketing strategyPositioning & messagingGo-to-market
Brand
NamingBrand identity and logoBrand directionIdentity & symbolBrand platform & tone of voiceBrand patternsImagery directionMotion system
Web & product
Design systemWebsiteB2B landing pageUX & UI designProduct & app UXTeam app UIPatient experienceMockups & prototypes
Content
CopywritingContent strategySocial media
Acquisition
SEOAEO & GEO
TodayVisit · Sample patient BChecked inNote drafted · needs reviewFollow-up scheduled
03On mobile
03Design system
White space, black type. Soft color, fused shapes.
White#FFFFFF
Black#000000
Light grey#F6F6F6
Green#66E9A9
Pink#F6BEF1
Cyan#ADF5F1
Orange#F8C749
Coral#FF9480
Typeface
Aa
Geist · 400 and 500
Weight comes from size, never from bold. Title Case headlines, uppercase button labels.
Live New York · --:--:--
For solo and small practicesThe essential tools to organize clinical and administrative work in one place.
Less re-typingClear handoffs
Tell us where you're stuck.
We'll tell you honestly if we can help.
Marina replies personally. No sales team, no obligation.
