CategoryBuyerMessage
First channels
A
B
C
Positioning and go-to-market
The category, the buyer, the message and the first channels to test, before you spend on scale.
B2B SaaS
B2B SaaS marketing, from first launch to pipeline.
Paxton Studio sets the go-to-market for B2B software companies and builds what it calls for: positioning, website, product marketing, tracking, campaigns and nurturing. For new products, growing teams and established platforms.
Marina replies personally. No sales team, no obligation.
Trusted by teams at Okta, Deel, Kaseya, Valtech Health, Audio Pour Tous and Nowa. Most clients stay for years.
01What we do for B2B SaaS
What does a SaaS company need from marketing?
A clear answer to three questions: who the product is for, why it beats the way they do things today, and which channel brings those people in at a cost that works. Everything else, from the homepage to the nurture emails, follows from those answers.
TrialDemoCall
Website and product pages
A site that explains the product in one read and turns visits into trials, demos or calls.
VisitLeadMeetingSigned
Tracking and pipeline
From first visit to signed contract: events, attribution and a dashboard the team trusts.
SEOAIGoogleLinkedIn
Meeting
Acquisition and nurturing
SEO, AI visibility, Google and LinkedIn campaigns, and the emails that move leads to a meeting.
02By stage
What changes at each stage?
PositionMessage
First channel
Launching
Find the position worth taking and the one message that lands, then prove the first channel before you scale it.
FunnelChannelsData
Growing
Turn what works into a system: a clear funnel, the right channels, data you can trust.
BrandProduct linesTeams
03Established
Get the brand, the product lines and the teams behind one clear direction, then move fast on what matters.
03The work
SaaS teams we've worked with.
Missions for teams at global software companies, often alongside their agencies.
04How it works
How does it work, week to week?
01Diagnose.
02Decide & build.
03Read & iterate.
Your site, funnel, team and numbers. We find what's actually holding growth back.
We pick what matters most and ship it, carefully.
We see what happened, keep what works, and go again.
Direction, set for the quarter. Progress, every week:
One decision, one change, one number.
Most SaaS clients work with us as their fractional CMO.FAQ
SaaS questions, straight answers.
Yes. We start with who the product is for and why they’d switch, then set the message, the pricing page logic and the first channels to test. The plan comes with the pages and campaigns that carry it.
Yes. We work on the path from sign-up to activation as much as on acquisition: onboarding emails, in-product prompts handed to your product team, and the events that show where users drop.
We track every step from first visit to signed contract, connect it to your CRM, and report on the numbers sales care about: qualified leads, meetings, pipeline and deals.
Missions for teams at Okta, Deel and Kaseya, often alongside their agencies, and longer engagements with younger software companies such as Legacy and Orion.
Yes, it’s how most of our engagements run: a senior marketing lead inside your team, who also does the work.
Both. We work with first launches as well as teams at Okta and Deel. The scope follows your stage: positioning and a first channel early on, then the system that turns traction into pipeline.
It depends on what you need. Most clients commit to a set number of hours each month, and the hourly rate goes down as the volume goes up. Extra hours are billed at a rate agreed upfront. A fixed monthly fee is also possible. Engagements usually start at 10 hours a month, and you get a written proposal with the numbers before anything starts.
Marina sets the strategy and leads the work herself. When execution needs specialist hands, she brings in people she has worked with and vouches for. You keep one point of contact and one line.
We take on a small number of clients, on purpose, so each one gets real bandwidth and fast replies.
Nothing is locked: files, accounts, code and data are yours from day one. The scope adjusts as your priorities move, as set in the contract.
Let's talk
Launching or scalinga SaaS product?
Tell us where you are and what's stuck. We'll tell you honestly if we can help.
Marina replies personally. No sales team, no obligation.
