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All workCase 03 / 05

Legacy

A private network for people building what's next.

Sector
Community · Private network for builders
Stage
Growing
What we did
StrategyBrandWeb & productContentAcquisitionData
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01The client

Legacy is a private social network for founders, operators, creative builders and investors. It helps founders meet the people who understand the work, and know how to move it forward.

02What we did
Strategy
Marketing strategyPositioning & messagingGo-to-market
Brand
NamingBrand identity and logoBrand directionIdentity & symbolBrand platform & tone of voiceBrand patternsImagery directionMotion system
Web & product
Design systemWebsiteUX & UI designProduct & app UXMember appPatient experienceMockups & prototypes
Content
CopywritingContent strategySocial media
Acquisition
SEOAEO & GEOPaid social
Data
Tracking setupDashboardsCRM & automation
A designer leaning over printed pages on a long table, absorbed in his work
03On mobile
03Design system

Light replaces colour.

Ink#0E0E0E
Ink surface#171717
Ink raised#222222
Grey#525252
Grey#949494
Grey#D4D4D4
Paper#F0F0F0
White#FDFDFD
Typeface

Aa

Inter Tight · Inter · Geist Mono

Two tones, never italic.

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