All workCase 04 / 05
TENclub
Wellness, in good company.
- Sector
- Wellness · Social club, Paris
- Stage
- Launching
- What we did
- StrategyBrandWeb & productContent
TEN · Paris
01The client
TEN is a social wellness club in Paris. Sauna, cold baths, training and coffee, taken together and never more than ten at a time.
02What we did
Strategy
Positioning & messaging
Brand
NamingBrand identity and logoBrand directionIdentity & symbolBrand platform & tone of voiceBrand patternsImagery directionMotion system
Web & product
Design systemWebsiteLanding pagesUX & UI designProduct & app UXMember appConcierge chatPatient experienceMockups & prototypes
Content
CopywritingContent strategySocial media
En privé · Ce soirVous venez à cinq5 / 10
03On mobile
03Design system
Linen first. Embers for the big moments.
Lin#F4F1EA
Lin 2#EAE5DA
Noyer#2B221D
Ash Black#272626
Braise#8A4A2B
Orange TEN#EF9762
Typefaces
Aa
Geist · *Instrument Serif* · Geist Mono
A light grotesque, one italic serif word per title, mono for the labels.
Run clubVenir à plusieurs
Tell us where you're stuck.
We'll tell you honestly if we can help.
Marina replies personally. No sales team, no obligation.
