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Strategy, data and the work in between. Short reads you can use the same week, and playbooks you can keep.

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Article · Brand Cases

Jaguar didn't commit suicide. It changed audiences

Paxton Studio · Sep. 12, 2026

Article · Brand Cases

Everyone says Sézane broke its brand. Look again

Paxton Studio · Oct. 17, 2026

White paper · No. 01 · October 2026

Content & Search · A field guide

The AI Visibility Framework

Eight checks that shape whether AI answers cite your page, or someone else’s.

AI answer4 sources

What’s the best scheduling software for a small clinic?

[Product] is scheduling software for clinics with 5 to 50 staff.

1yourbrand.com/pricingCited

2competitor-a.com/blog

3review-site.com/best-tools

Google AI Overviews · AI Mode · ChatGPT · Perplexity · Gemini

Article · Brand Cases

How Amazon brought 50 sub-brands back under one roof

Paxton Studio · Oct. 21, 2026

Article · Growth

Your A/B test needs 80,000 visitors per version

Paxton Studio · Sep. 30, 2026

Latest

Brand CasesOct. 21, 20265 min read

How Amazon brought 50 sub-brands back under one roof

Amazon spent 18 months bringing more than 50 sub-brands back under one roof. The way it did it is a ready-made playbook for any company that sells more than one thing.

Read the article

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White paper · No. 01 · October 2026

Content & Search · A field guide

The AI Visibility Framework

Eight checks that shape whether AI answers cite your page, or someone else’s.

AI answer4 sources

What’s the best scheduling software for a small clinic?

[Product] is scheduling software for clinics with 5 to 50 staff.

1yourbrand.com/pricingCited

2competitor-a.com/blog

3review-site.com/best-tools

Google AI Overviews · AI Mode · ChatGPT · Perplexity · Gemini

White paperContent & Search

The AI Visibility Framework

Eight checks that decide whether AI answers cite your page, or a competitor’s.

Get it free PDF

Articles

Every article.

Paxton Studio · Oct. 17, 2026

Everyone says Sézane broke its brand. Look again

Paxton Studio · Sep. 30, 2026

Your A/B test needs 80,000 visitors per version

Paxton Studio · Sep. 12, 2026

Jaguar didn't commit suicide. It changed audiences

Paxton Studio · Aug. 24, 2026

Showing up when people ask ChatGPT instead of Google

Paxton Studio · Aug. 5, 2026

Before your rebrand, list who will feel robbed by it: the Cracker Barrel case

01Brand CasesHow Amazon brought 50 sub-brands back under one roofOct. 21, 2026 02Brand CasesEveryone says Sézane broke its brand. Look againOct. 17, 2026 03GrowthYour A/B test needs 80,000 visitors per versionSep. 30, 2026 04Brand CasesJaguar didn't commit suicide. It changed audiencesSep. 12, 2026 05Content & SearchShowing up when people ask ChatGPT instead of GoogleAug. 24, 2026 06Brand CasesBefore your rebrand, list who will feel robbed by it: the Cracker Barrel caseAug. 5, 2026

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Notes from the studio.

How Amazon brought 50 sub-brands back under one roof

Playbooks you can use on Monday.

The AI Visibility Framework

Every article.

Everyone says Sézane broke its brand. Look again

Your A/B test needs 80,000 visitors per version

Jaguar didn't commit suicide. It changed audiences

Showing up when people ask ChatGPT instead of Google

Before your rebrand, list who will feel robbed by it: the Cracker Barrel case

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